SubDomain

 

What do you mean by subdomain?

A subdomain is a prefix added to a domain name to separate

a section of your website. Site owners primarily use

subdomains to manage extensive sections that require their

own content hierarchy, such as online stores, blogs, job boards

or support platforms.

Benefits of using subdomains?

• Improves SEO: Subdomains can help to improve a website’s SEO. Search engines treat subdomains as separate websites, which can help to improve visibility and authority.

• Organised content: Subdomains can help organise content on a website, especially for large, complex websites. For example, a business might use a subdomain to separate different product lines and services.

• Target demographics: Subdomains can help to target specific audiences or demographics. For example, a business might use a subdomain to create specialised content for a specific country or language.

• Brand recognition: Subdomains can help brands extend their reach into specific markets or product lines. For example, Apple uses the subdomain “tv” to isolate the Apple TV products from their main product line.

• Easier maintenance: Subdomains can simplify maintenance for larger websites with multiple sections. Each subdomain can be managed separately, without impacting the rest of their site.

• Improves user experience: Subdomains can provide a different user experience from the main wewebsitewhich can make it easier for users.

What are the disadvantages of subdomains?

• SEO fragmentation: Subdomains are treated as separate sites by search engines, so they don’t inherit  the main domain's SEO benefits. This means you will need to develop and implement separate SEO strategies for each subdomain.

• Maintenance: Managing multiple subdomains can be complex.

• User Confusion: Subdomains can sometimes confuse users.

• Duplicate Content: If you are not careful, a subdomain can lead to duplicate content issues.

• Setup: Subdomains can be more difficult to set up and more expensive.

• Tracking: There may be cross-domain tracking issues or complications when setting up web analytics.

• Wanted Work: All the work you put into a subdomain won’t benefit your main domain ranking. In fact, it can distract you from working on your main domain and improving its SEO ranking.

Some websites that are running on subdomains?

• blog.google.com (blog section of Google)

• uk.yahoo.com (Yahoo content specific to the UK)

• login.facebook.com (Facebook login page)

• help.amazon.com (Amazon customer services portal)

• shop.ebay.com (eBay’s online store)

• developer.microsoft.com (Microsoft developer portal)