Marketing and its types

 What do you mean by Traditional marketing?

Traditional marketing is an advertising method that uses offline material to target customers. This is a way you can do live-to-live interaction with the customers. It involves using physical media and direct methods to promote goods and services.

Types of Traditional Marketing?

• HANDOUTS: A handout is something that’s given to the person who needs it. A handout for someone who doesn’t have a home, food, money, and/or clothing.

• Billboards: Billboard marketing is an effective way to promote your brand in public places and more.

• Direct mail: Direct mail is a marketing strategy that involves sending physical mail to a target audience to generate a response.

• Print ads: Print ads allow a company or brand to market their products in a specific way. The most popular way is to print ads in newspapers, magazines, and brochures.

• Event Marketing: Event marketing is a type of marketing that uses events to promote your product, service, or brand. It is a strategic way to approach customers and build a relationship with them. They can even be online or offline, and the company can participate as a host, co-host, or sponsor.

•  Broadcasting: Broadcasting means a form of advertisement in which we use electronic media to promote communication with the message to an audience. Ex: radio, television.

• Cold calling: Cold calling has a bad reputation in business, but it can help your business when done right. It is the tricks and tips for personal sales and marketing.

• Product placement: Product placement is a marketing technique where your products are shown in social marketing, on TV, in music, video, or elsewhere.

What do you mean by digital marketing?

Digital marketing is a form of advertising where you promote and market goods and services to the customer with digital channels and electronic technologies. These digital channels can include the internet, mobile devices, social platforms, and other digital platforms.

Types of Digital Marketing?

• Search Engine Optimisation: SEO helps search engines to understand your website's content and connect it with the relevant, valuable result. The main goal of SEO is to rank your website on the first page of the search engine pages with the valuable keywords to target demographic traffic to your sites, such as Google, Bing, and Yahoo.

• Pay-Per-Click (PPC): It is a form of online advertisement where advertisers pay a fee for each time someone click on their ads It is also called click-per-click. PPC is commonly associated with search engine advertising like Google Ads and on various social media platforms, including Facebook, Instagram, and TikTok. Bloggers and affiliate marketers are also commonly used in PPC to run display advertisements on their websites.

• Content Marketing: It is a strategy focused on creating and distributing valuable and relevant content to attract an audience. The main goal is to drive profitable customer actions, such as increasing sales or building brand loyalty. For example: blog posts, videos, eBooks, case studies, podcasts, social media posts, email newsletters, webinars, and live streams.

• Email Marketing: It is a form of digital marketing that uses email to connect with potential customers, build brand awareness, build customer loyalty, and promote marketing efforts. Email marketing is one of the most effective and commonly considered low-cost but high-impact tools that can increase sales. For example: promotional emails, transactional emails, newsletters, and event invitations.

• Social Media Marketing: Social media marketing means using social media platforms like Instagram, Twitter, and Facebook to promote your business, products, or services on social media to reach and engage with a target audience. It involves creating and sharing content and advertisements to achieve marketing and branding goals. For example: content campaigns, user content, paid ads, influencer collaboration, content, and giveaways.

• Affiliate Marketing: It is a method in which an affiliate, such as bloggers or YouTubers, advertises a business’s goods and services to help in sales and marketing goals. An affiliate earns a percentage of the sales and the traffic generated due to their marketing efforts. For example: bloggers, YouTubers, social media marketing, and coupon websites.

• Mobile marketing: It is strategies and techniques designed to reach and engage customers through their mobile devices, such as smartphones and tablets. It leverages various channels and technologies to promote products, services, or brands directly to users. For example, a food delivery app sends push notifications to users during lunch and dinner time and offers a discount on orders placed within the next few hours.

• Text Messaging: It is also known as SMS (Short Message Services) and refers to the message to promote products, services, or events to the customers. This form of marketing allows business to send short, direct and personalised message to users mobile phone For example: retail, restaurant, healthcare, e-commerce, and event management.

What is the difference between traditional marketing and digital marketing?

Digital Marketing

• It is a form of marketing that uses online platforms and digital technology to reach the target audience.

• They are targeting according to interest and habits to make digital marketing possible.

• It has a low-cost solution ranging from pay-per-click to free advertisement, like social media.

• It enables interaction, likes, shares, comments, reviews, and other forms of two-way communication.

Traditional Marketing

• It is a form of marketing that uses offline methods to reach the target audience.

• It frequently uses a wide range of media, including print, radio, and television, to reach the audience.

• It may be costly, particularly for print advertisements or television commercials.

• It involves a one-way communication strategy with little room for interaction.

Future of Digital Marketing?

The future of digital marketing is:

• Ai-Driven Marketing

• Personalized Marketing

• Voice Search Optimization

• Augmented Reality and Virtual Reality

• Social Commerce

• Sustainable Marketing

• Short Form Video Contents

• Influencer Marketing

• Privacy-Focused Marketing

• The Metaverse

Different job roles in digital marketing?

• Creating Digital marketing campaigns

• Generating quality blog content

• Identifying trends and insights

• Strategizing with other marketing professionals

• Understanding social media best practices

• Analyze Campaigns

• Build brand awareness

• Data Analysis

• Establishing goals and performance indicators

• Paid search advertising

• Collaboration

• Company Blogs